KINTO Japan has launched a new KINTO TV commercial series starting January 15, 2026. Built around the key message "My First Car is KINTO," the campaign features five emotionally driven ads that speak directly to the real anxieties and unspoken concerns of first-time car buyers — especially younger drivers.

Why This KINTO TV Commercial Campaign Was Created

For young people in Japan, buying a first car comes with many hurdles: unclear costs, complicated paperwork, expensive insurance, and the uncertainty of resale. This new KINTO TV commercial series goes beyond simple brand awareness. Each ad pairs the joy of owning a car with the ease that KINTO provides, aiming to resonate not only with potential first-time drivers but also with the family members who support them in making that decision.

The goal: make KINTO the first name that comes to mind when anyone thinks about starting their car life for the first time.

Inside the KINTO TV Commercial: 5 Stories, 5 Real Concerns

Each KINTO TV commercial in the series is a standalone story that addresses a specific unspoken concern young people have about car ownership — and shows how KINTO solves it.

1. "Road Trip" — Think of It Like Renting, Not Buying

The concern: "Just like I wouldn't buy a house right away when living on my own, I want a more casual way to have a car."

What KINTO offers: The freedom to drive a brand-new car for a fixed monthly fee — as easy and commitment-free as renting an apartment.

2. "Parallel Parking" — Beginners Deserve the Safest Cars

The concern: "People say a new car is wasted on a beginner, but precisely because I'm inexperienced, I want the best safety features."

What KINTO offers: Access to the latest new cars equipped with advanced safety technology, all for a flat monthly rate.

3. "Window View" — A Smarter Answer to High Insurance Costs for Young Drivers

The concern: "As a new driver, auto insurance premiums are sky-high, and I'm worried about ongoing costs."

What KINTO offers: Voluntary auto insurance is included in the monthly fee at a flat rate regardless of age or insurance grade — everyone pays the same.

4. "The Ocean" — Spend Your Savings on Experiences, Not Down Payments

The concern: "Saving up for a car down payment is tough. I'd rather spend my money on travel and experiences."

What KINTO offers: Zero upfront cost*¹ with a fixed monthly plan — start your car life right now without draining your savings.

5. "The Pickup" — No Hassle When It's Time to Say Goodbye

The concern: "Buying a car is stressful enough, but selling it later — the paperwork, the price negotiations — is even worse."

What KINTO offers: When your contract ends, simply return the car. No resale negotiations, no complicated procedures.

The Creative Vision Behind the KINTO TV Commercial

The creative team embraced a philosophy of "subtraction" — stripping away excessive production to let each story breathe. Every KINTO TV commercial is shot with a single fixed camera in one continuous take, relying only on natural light, evocative music, and concise copy to stir the viewer's imagination and memory.

The soundtrack for the entire KINTO TV commercial series is an original composition by singer-songwriter THE CHARM PARK, adding an emotional layer that complements the understated visual storytelling.

KINTO TV Commercial Details

Item	Details
Campaign Title	My First Car is KINTO
Individual Spots	"Road Trip," "Parallel Parking," "Window View," "The Ocean," "The Pickup"
Formats	15-second and 30-second versions for each spot
Air Date	January 15, 2026
Broadcast Regions	Tokyo, Chiba, Kanagawa, Saitama, Ibaraki, Gunma, Tochigi, Aichi, Gifu, Mie, Shiga, Kyoto, Osaka, Wakayama, Nara, Hyogo, Fukuoka *²

Production Credits

• Makoto Shinohara — Executive Creative Director (Shinohara Makoto Office)
• Junpei Iwata — Creative Director & Copywriter (Dentsu)
• Midori Manda & Erina Okada — Art Directors (Dentsu)
• Yutaka Ohara — Director (DRAWING AND MANUAL)

¹ Applies to the Zero Upfront Cost Plan.

² Some areas within listed regions may not receive broadcasts.

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This article is the English version of the original Japanese press release published by KINTO Corporation. View the original at corp.kinto-jp.com.