2025.12.22
KINTO Review: #1 in the 2025 GMO Customer Satisfaction Ranking for Car Leasing
KINTO Corporation's car subscription service has been awarded 1st place overall in the "My Car Lease" category of the 2025 GMO Customer Satisfaction Ranking, published by GMO Research & AI, Inc. This KINTO review from real customers confirms the service's position as the top-rated car lease in Japan.
About the GMO Customer Satisfaction Ranking
The GMO Customer Satisfaction Ranking is an independently produced ranking by GMO Research & AI, Inc., a company with extensive experience in market research, data provision, and analytical support. The ranking leverages the company's highly reliable proprietary survey panel and diverse research methodologies to deliver an objective, data-driven assessment.
KINTO Review: Key Points Praised by Customers
Customer feedback in this KINTO review highlights three major areas of satisfaction:
1. All-Inclusive Pricing and Easy Budget Management
Customers praised the peace of mind that comes with KINTO's all-inclusive monthly fee, which covers the vehicle cost, registration fees, automobile tax, maintenance expenses, and — notably — optional (voluntary) auto insurance. Many KINTO review comments emphasized that "there are no unexpected expenses," making household budget management significantly easier.
2. Comprehensive Support System
Customers gave positive KINTO reviews regarding the post-contract support system, including vehicle maintenance and management. The sense of security that comes from using a Toyota-affiliated service was also frequently mentioned.
3. Convenient and Comfortable Car Life
KINTO reviews highlighted the convenience of completing the entire contract process online, eliminating the need for customers to handle vehicle inspections or insurance enrollment themselves. Additionally, customers valued the ability to easily drive a brand-new car selected from an extensive vehicle lineup.
For detailed survey information and full ranking results, please visit: 2025 GMO Customer Satisfaction Ranking — My Car Lease
Survey Overview
| Item | Details |
|---|---|
| Survey Name | 2025 GMO Customer Satisfaction Ranking — My Car Lease |
| Conducted By | GMO Research & AI, Inc. |
| Method | Online survey |
| Respondents | 1,539 |
| Minimum Sample | 100+ per service |
| Survey Period | September 24 – October 27, 2025 |
| Target Demographics | All genders, ages 18–84, nationwide (Japan) |
| Eligibility | Individuals who entered a personal car lease contract within the past 5 years and used it continuously for 3+ months. Corporate use excluded. |
| Services Evaluated | 23 |
Definition of qualifying car lease services:
- Offers fixed-rate plans for individuals
- Vehicle ownership belongs to the leasing company; users pay a monthly fee
- Service is available across multiple prefectures (not limited to a specific region)
- Car-sharing and rental car services are excluded
Service Overview
KINTO (Car Subscription)
KINTO is a car subscription service where all vehicle-related expenses — including auto insurance, automobile tax, and other costs — are bundled into a flat monthly fee. The lineup features popular Toyota, Lexus, and SUBARU vehicles, as well as high-quality certified pre-owned cars. Customers can easily apply and complete the entire contract process online, making it simple to start enjoying car life.
KINTO Unlimited
Launched in January 2023 starting with the Prius, KINTO Unlimited adds post-delivery "evolution" and "monitoring" features to the car subscription while maintaining affordable monthly rates. The lineup of eligible models continues to expand.
Mobility Market by KINTO
A platform offering a variety of services that enhance the joy, safety, and comfort of mobility. Exclusive benefits are available for KINTO subscribers.
Vintage Club by KINTO
A classic car community where car enthusiasts can share the joy of driving vintage vehicles. Selected classic cars are available as special rental cars, and the popular nationwide "Classic Car Caravan" events are held on a limited-time basis.
MOTORSPORT by KINTO (MOSKIN)
Experience the thrill of sports driving through four services: subscription and sports car rental of tuned-up sports cars, circuit rentals, and driving/experience events — all tailored to each customer's style.
TOYOTA UPGRADE FACTORY / LEXUS UPGRADE FACTORY
An upgrade service that allows customers to have genuine Toyota, Lexus, and GR options installed at authorized dealerships after purchase. This includes retrofitting options not available at the time of purchase, replacing aged interior/exterior parts, and software updates — available for vehicles beyond KINTO subscriptions.
This article is the English version of the original Japanese press release published by KINTO Corporation. View the original at KINTO Japan Corporate Website.